Library, University of Moratuwa, Sri Lanka catalog

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Sengupta, Subroto

Brand positioning : strategies for competitive advantage - 2nd ed. - New Delhi Tata McGraw-Hill 2005 - xiv, 297p., [12] leaves of plates : ill., photos (some col.)

index included

ISBN: 0070581592

Subjects--Topical Terms:
BRANDING
BRAND NAME PRODUCTS
ADVERTISING

Universal Decimal Class. No.: 659.126 / S4

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