Library, University of Moratuwa, Sri Lanka catalog

Normal view MARC view ISBD view

Fennis, Bob M

The Psychology of advertising - 2nd ed. - Abingdon Routledge 2016 - ix, 438p. : ill.

Glossary Inculded

ISBN: 9781848723061

Subjects--Topical Terms:
ADVERTISING-Psychologocal aspects
Consumers-Attitudes

Universal Decimal Class. No.: 659.1:005.32 / F4

Print
Add to your cart (remove)
Suggest for purchase
Save record
More searches