Library, University of Moratuwa, Sri Lanka catalog

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Buttle, Francis

Customer relationship management : concepts and technologies - 3rd ed. - London Routledge 2015 - xxv, 400p. : charts, ill., index included

ISBN: 9781138789838

Subjects--Topical Terms:
CUSTOMER RELATIONS -Management
CONSUMER BEHAVIOR
Marketing

Universal Decimal Class. No.: 658.89:005.344 / B8

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