Library, University of Moratuwa, Sri Lanka catalog

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Mercer, David

Marketing strategy : the challenge of the external environment - London Sage Publications 1998 - viii, 325p. : ill.

Index included

ISBN: 0761958762

Subjects--Topical Terms:
MARKETING
MARKET SURVEYS
MARKETING-Strategic planning

Universal Decimal Class. No.: 658.8.011.1 / M4

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