Branded entertainment : product placement & brand strategy in the entertainment business (Record no. 145664)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 006590000a22002410004500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150909t2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9780749451516 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 659.127.8 |
| Call Number | L4 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Lehu, Jean-Marc |
| 245 ## - TITLE STATEMENT | |
| Title | Branded entertainment : product placement & brand strategy in the entertainment business |
| 250 ## - EDITION STATEMENT | |
| Edition | South Asian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New Delhi |
| Name of Publisher | Kogan Page |
| Date of Copyright | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 266p. : ill. |
| 500 ## - GENERAL NOTE | |
| General Note | Index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | PRODUCT PLACEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | PRODUCT MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MASSMEDIA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | COMMUNICATION |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | CINEMA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BRANDING |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 08/01/2013 | 1417.50 | 03-40-02 | 659.127.8 L4 | 104500 | 20/05/2015 | 1575.00 | 20/05/2015 | Book |