Blue ocean strategy : (Record no. 173865)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00588 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170911t2015 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9781625274496 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | K5 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Kim, W. Chan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Mauborgne, Renee |
| 245 ## - TITLE STATEMENT | |
| Title | Blue ocean strategy : |
| Remainder of title | how to create uncontested market space and make the competition irrelevant |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | Boston |
| Name of Publisher | Harvard Business School |
| Date of Copyright | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 287p. : ill., |
| Physical Details | Bibliography & index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | NEW PRODUCTS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKET SEGMENTATION |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Shelving Number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 17/08/2017 | 3375.00 | 03-40-02 | 6 | 2 | 658.8 K5 | 111903 | 08/10/2021 | 13/08/2021 | 3750.00 | 16/08/2017 | Book |