Marketing (Record no. 174705)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00485nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180219t2014 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9780078029004 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | G7 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Grewal, Dhruv |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Levy, Michael |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New York |
| Name of Publisher | McGraw-Hill / Irwin |
| Date of Copyright | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvi, 648p, [67] : col. ill., col. photos, |
| Physical Details | Index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving Number | Actual Value (Donation) | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Donation number | Price effective from | Koha item type | Actual Currency (Donation) | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 12/02/2018 | Donations | 14208.76 | 03-40-02 | 111.88 | 6 | 3 | 658.8 G7 | D02 | 07/08/2019 | 06/07/2019 | LB/DON/11/2018 | 12/02/2018 | Book | USD ($) | ||||||
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 15/08/2023 | Donations | 4813.95 | 03-40-02-04 | 15.00 | 1 | 658.8 G7 | D2863 | 21/09/2023 | 07/09/2023 | LB/DON/43/2023 | 15/08/2023 | Book | USD ($) | 4813.95 |