Advertising principles and practice (Record no. 176027)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00531nam a2200193 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190111t2003 xxu||||| |||| 00| 0 eng d |
020 ## - ISBN | |
ISBN | 9788120326125 |
041 ## - LANGUAGE | |
Language | English |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Classification Number | 659.1 |
Call Number | W4 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item Type | Book |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal Author | Wells, William |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Supervisor | Burnett, John |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Supervisor | Moriarty, Sandra |
245 ## - TITLE STATEMENT | |
Title | Advertising principles and practice |
250 ## - EDITION STATEMENT | |
Edition | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of Publication | New Delhi |
Name of Publisher | Prentice-Hall |
Date of Copyright | 2003 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxix, 599p. : ill. , photos. , |
Physical Details | Index included |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | ADVERTISING |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving Number | Actual Value (Donation) | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Donation number | Price effective from | Koha item type | Actual Currency (Donation) |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 27/09/2018 | Donations | 1050.00 | 03-40-02 | 1050.00 | 2 | 1 | 659.1 W4 | D431 | 27/09/2023 | 08/09/2023 | LB/DON/127/2018 | 27/09/2018 | Book | Sri Lankan Rupee |