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Advertising principles and practice (Record no. 176027)

000 -LEADER
fixed length control field 00531nam a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190111t2003 xxu||||| |||| 00| 0 eng d
020 ## - ISBN
ISBN 9788120326125
041 ## - LANGUAGE
Language English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Classification Number 659.1
Call Number W4
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item Type Book
100 ## - MAIN ENTRY--PERSONAL NAME
Personal Author Wells, William
700 ## - ADDED ENTRY--PERSONAL NAME
Supervisor Burnett, John
700 ## - ADDED ENTRY--PERSONAL NAME
Supervisor Moriarty, Sandra
245 ## - TITLE STATEMENT
Title Advertising principles and practice
250 ## - EDITION STATEMENT
Edition 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of Publication New Delhi
Name of Publisher Prentice-Hall
Date of Copyright 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 599p. : ill. , photos. ,
Physical Details Index included
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term ADVERTISING
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Shelving Number Actual Value (Donation) Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Donation number Price effective from Koha item type Actual Currency (Donation)
          Library, University of Moratuwa Library, University of Moratuwa Lending Collection 27/09/2018 Donations 1050.00 03-40-02 1050.00 2 1 659.1 W4 D431 27/09/2023 08/09/2023 LB/DON/127/2018 27/09/2018 Book Sri Lankan Rupee

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