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Marketing strategy : the challenge of the external environment (Record no. 28425)

000 -LEADER
fixed length control field 004830000a22001810004500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761958762
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8.011.1
Item number M4
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title EN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mercer, David
245 ## - TITLE STATEMENT
Title Marketing strategy : the challenge of the external environment
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Sage Publications
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent viii, 325p. : ill.
500 ## - GENERAL NOTE
General note Index included
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKET SURVEYS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING-Strategic planning
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Library, University of Moratuwa Library, University of Moratuwa Lending Collection 22/01/2014 03-40-02   658.8.011.1 M4 75054 22/01/2014 22/01/2014 Book

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