Marketing strategy : the challenge of the external environment (Record no. 28425)
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000 -LEADER | |
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fixed length control field | 004830000a22001810004500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0761958762 |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 658.8.011.1 |
Item number | M4 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | EN |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mercer, David |
245 ## - TITLE STATEMENT | |
Title | Marketing strategy : the challenge of the external environment |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | London |
Name of publisher, distributor, etc. | Sage Publications |
Date of publication, distribution, etc. | 1998 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | viii, 325p. : ill. |
500 ## - GENERAL NOTE | |
General note | Index included |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKET SURVEYS |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING-Strategic planning |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 22/01/2014 | 03-40-02 | 658.8.011.1 M4 | 75054 | 22/01/2014 | 22/01/2014 | Book |