Advertising and promotion : an integrated marketing communications perspective (Record no. 31474)
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000 -LEADER | |
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fixed length control field | 006340000a22002170004500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0072314451 |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 659.1 |
Item number | B4 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | EN |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Belch, George E. |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Belch, Michael A. |
245 ## - TITLE STATEMENT | |
Title | Advertising and promotion : an integrated marketing communications perspective |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Boston |
Name of publisher, distributor, etc. | McGraw-Hill/Irwin |
Date of publication, distribution, etc. | 2001 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xx, 795p. : ill.(col.) |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | The McGraw-Hill/Irwin series in marketing |
500 ## - GENERAL NOTE | |
General note | Glossary and endnotes included |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADVERTISING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | SALES MANAGEMENT |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING-Communication |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Koha issues (borrowed), all copies | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
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Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 22/01/2014 | 03-40-02 | 1 | 659.1 B4 | 82104 | 08/11/2016 | 31/10/2016 | 22/01/2014 | Book |