International marketing (Record no. 34395)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 005850000a22001930004500 |
| 020 ## - ISBN | |
| ISBN | 0070598797 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | C3 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Cateora, Philip |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Graham, John L. |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| 250 ## - EDITION STATEMENT | |
| Edition | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New Delhi |
| Name of Publisher | Tata McGraw-Hill |
| Date of Copyright | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 697p. : ill. |
| Accompanying Material | CD ROM Included. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The McGraw-Hill/Irwin series in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | EXPORT MARKETING |
| 9 (RLIN) | 9300 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | INTERNATIONAL BUSINESS ENTERPRISES |
| 9 (RLIN) | 8159 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING-International trade |
| 9 (RLIN) | 9301 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Shelving Number | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Library, University of Moratuwa | Library, University of Moratuwa | Permanent Reference Collection | 22/01/2014 | 658.8 C3 | 87020 | 22/01/2014 | 22/01/2014 | Book | |||||||
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 22/01/2014 | 1 | 658.8 C3 | 87021 | 21/03/2017 | 22/01/2014 | Book | 03-40-02 | 16/03/2017 | |||||
| Library, University of Moratuwa | Library, University of Moratuwa | On Request Collection | 22/01/2014 | 658.8 C3 | 87022 | 22/01/2014 | 22/01/2014 | Book |