Business to business market research : (Record no. 36685)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 005550000a22001930004500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150831t2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9780749447700 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8:005.52 |
| Call Number | M4 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | McNeil, Ruth |
| 245 ## - TITLE STATEMENT | |
| Title | Business to business market research : |
| Remainder of title | understanding and measuring business markets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New Delhi |
| Name of Publisher | Kogan Page india |
| Date of Copyright | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 310p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Market research in practice |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BUSINESS MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKET RESEARCH |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 22/01/2014 | 03-40-02 | 1 | 658.8:005.52 M4 | 91453 | 22/08/2015 | 08/08/2015 | 22/01/2014 | Book |