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Marketing management : analysis, planning , implementation, and control

By: Kotler, Philip.
Publisher: New Jersey Prentice-Hall 1988Edition: 6th ed.Description: xxi, 776p. : ill. (some col.), 8 leaf of plates.ISBN: 0135562678.Subject(s): MARKETING | MARKETING-MANGEMENT
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Item type Current location Call number Copy number Status Date due Barcode Item holds
 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Lending Collection
658.8 K6 (Browse shelf) LB/DON/21/2017 Available 111499
Total holds: 0

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Other editions of this work

Management : analysis, planning and control by Kotler, Philip ©1980
Marketing management by Kotler, Philip ©2003

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