Positioning: the battle for your mind
Language: English Publisher: New Delhi Tata McGraw-Hill 2003Edition: 20th edDescription: xii, 245p. : ill., photos., Index includedISBN: 007053375XSubject(s): ADVERTISING | POSITIONINGItem type | Current location | Call number | Shelving info | Copy number | Status | Date due | Barcode | Item holds |
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Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well. |
659.1 R5 (Browse shelf) | 03-40-02 | LB/DON/127/2018 | Available | D419 |
Total holds: 0
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659.1 J4 Advertising today | 659.1 O3 Advertising in modern and postmodern times | 659.1 P4 Visual merchandising and display | 659.1 R5 Positioning: | 659.1 S5 Advertising, promotion, and other aspects of integrated marketing communications | 659.1 V3 Marketing communication : principles and practice | 659.1 W4 Advertising principles and practice |
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