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Marketing strategy : the challenge of the external environment

By: Mercer, David.
Publisher: London Sage Publications 1998Description: viii, 325p. : ill.ISBN: 0761958762.Subject(s): MARKETING | MARKET SURVEYS | MARKETING-Strategic planning
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Item type Current location Call number Status Date due Barcode Item holds
 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Lending Collection
658.8.011.1 M4 (Browse shelf) Available 75054
Total holds: 0

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