Library, University of Moratuwa, Sri Lanka catalog › Details for: How brands become icons : the principles of cultural branding

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How brands become icons : the principles of cultural branding

By: Holt, Douglas BLanguage: EN Publisher: Boston Harvard Business School Press 2004Description: xiii, 265pISBN: 1578517745Subject(s): POPULAR CULTURE | BRAND NAME PRODUCTS | BUSINESS NAMES

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Item type	Current location	Call number	Shelving info	Status	Date due	Barcode	Item holds
Book	Library, University of Moratuwa The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well. Lending Collection	658.626 H6 (Browse shelf)	03-40-01	Available		89056

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