TY  - GEN
AU  - Kotler, Philip ed.
AU  - Cox, Keith K. ed.
TI  - Marketing management and strategy : a reader
SN  - 0135582482
PY  - 1984///
CY  - Englewood Cliff
PB  - Prentice Hall
KW  - MARKETING-MANAGEMENT
KW  - MANAGEMENT-STRATEGY
ER  -