TY - GEN AU - Kulethileke, W.A.S. TI - Colour as a tool in developing brand identity through television media with special reference to beverage advertising PY - 2007///] KW - BRAND IDENTITY-COLOUR KW - ADVERTISING KW - COMMUNICATION-EFFECTIVE KW - COMMUNICATION-SOCIAL ASPECTS KW - TELEVISION - COLOUR N1 - An Essay sumbitted to the Department of Architecture for the final exam in B. Design ; Bibliography end of the chapter ER -