TY  - GEN
AU  - Gunawardhana, G.M.D.B.
TI  - A Social and psychological analysis of the use of characters in brand promotions
PY  - 2008///]
KW  - ADVERTISING
KW  - ADVERTISING-Design
KW  - PROMOTIONS-GOOD AND SERVICES
KW  - BRANDING
KW  - BRAND IDENTITY
KW  - Brand Name Products
N1  - An Essay sumbitted to the Department of Architecture for the final exam in B. Design ; Bibliography ends of the chapter
ER  -