TY  - GEN
AU  - Dalrymple, Douglas J.
AU  - Parsons, Leonard J.
TI  - Basic marketing management
SN  - 0471353922
PY  - 2000///
CY  - New York
PB  - John Wiley
KW  - MARKETING
KW  - BUSINESS MANAGEMENT
N1  - Index included
ER  -