TY - GEN TI - Branding : a way of business SN - 9789810827526 PY - 2009/// CY - Singapore PB - Sandu KW - ADVERTISING KW - TRADEMARKS KW - BRANDING KW - PROMOTIONS-GOOD AND SERVICES KW - SIGNS AND SYMBOLS KW - GRAPHIC ARTS KW - COMMERCIAL ART KW - PICTURES KW - CLIP ART ER -