TY  - GEN
AU  - Treacy, Michael
AU  - Wiersema, Fred
TI  - The Discipline of market leaders : choose your customers, narrow your focus, dominate your market
SN  - 9780201407198
PY  - 1995///
CY  - New York
PB  - Basic Books
KW  - MARKETING
KW  - MARKET SEGMENTATION
KW  - CUSTOMER RELATIONS
KW  - COMPETITION
N1  - Index included
ER  -