TY  - GEN
AU  - Lehu, Jean-Marc
TI  - Branded entertainment : product placement & brand strategy in the entertainment business
SN  - 9780749451516
PY  - 2007///
CY  - New Delhi
PB  - Kogan Page
KW  - PRODUCT PLACEMENT
KW  - PRODUCT MANAGEMENT
KW  - MASSMEDIA
KW  - COMMUNICATION
KW  - CINEMA
KW  - BRANDING
N1  - Index included
ER  -