TY  - GEN
AU  - Shimp, Terence A.
AU  - Andrews, J. Craig
TI  - Advertising, promotion, and other aspects of integrated marketing communications 
SN  - 9781133191421
PY  - 2013///
CY  - [Singapore]
PB  - South-Western Cengage Learning
KW  - COMMUNICATION IN MARKETING
KW  - Sales promotion
KW  - Direct marketing
KW  - Advertising
N1  - Glossary & Index included
ER  -