TY  - GEN
AU  - Siegel, Eric 
TI  - Predictive analytics: the power to predict who will click, buy, lie, or die
SN  - 9781119145677
PY  - 2016///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - ECONOMIC FORECASTING
KW  - PREDICTION(Psychology)
KW  - FORECASTING-Social sciences
KW  - SOCIAL PREDICTION
KW  - Human behaviour
ER  -