TY  - GEN
AU  - Cateora, Philip R.
AU  - Gilly, Mary C.
AU  - Graham, John L.
TI  - International marketing 
SN  - 9789339204464
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education (India) Pvt. ltd.
KW  - INTERNATIONAL TRADE
KW  - EXPORT MARKETING
KW  - INTERNATIONAL BUSINESS ENTERPRISES
N1  - Index included
ER  -