TY  - GEN
AU  - Meehan, Julie M.
AU  - Simonetto, Michael G.
AU  - Montan, Larry
AU  - Goodin, Christopher A.
TI  - Pricing and profitability management : : a practical guide for business leaders     
SN  - 9780470825273
PY  - 2011///
CY  - Singapore
PB  - John Wiley
KW  - PRICING
KW  - PROFIT
ER  -