TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Peteraf, Margaret A.
AU  - Gamble, John E.
AU  - Strickland, A.J.
AU  - Jain, Arun Kumar
TI  - Crafting & executing strategy : : the quest for competitive advantage - concepts and cases 
SN  - 9789339204082
PY  - 2014///
CY  - McGraw Hill Education (India)
PB  - New Delhi
KW  - STRATEGIC PLANNING
KW  - BUSINESS PLANNING
KW  - STRATEGIC PLANNING  -  Case Studies
ER  -