TY  - GEN
AU  - Cateora, Philip
AU  - Graham, John L.
TI  - International marketing
SN  - 0070598797
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - EXPORT MARKETING
KW  - INTERNATIONAL BUSINESS ENTERPRISES
KW  - MARKETING-International trade
ER  -