TY  - GEN
AU  - Thompson, Arthur A.
AU  - Strickland, A.J.
AU  - Gamble, John E.
TI  - Crafting and executing strategy : the quest for competitive advantage concepts and cases
SN  - 0070599866
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - STRATEGIC PLANNING
KW  - BUSINESS PROCESS PLANNING
ER  -