TY  - GEN
AU  - Thompson, Arthur A.
AU  - Gamble, John E.
AU  - Strickland, A. J.
TI  - Strategy : winning in the marketplace : core concepts, analytical tools, cases
SN  - 0072989904
PY  - 2006///
CY  - New York
PB  - McGraw Hill
KW  - STRATEGIC MANAGEMENT
KW  - INDUSTRIAL MANAGEMENT
KW  - STRATEGIC PLANNING
ER  -