TY  - GEN
AU  - Borden, N.H.
AU  - Marshall, M.V.
TI  - Advertising management : text and cases
PY  - 1971///
CY  - Bombay
PB  - Taraporevala
KW  - ADVERTISING
KW  - PUBLICITY
KW  - PROPAGANDA
KW  - INFORMATION
ER  -