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Foundations of marketing theory : toward a general theory of marketing

by Hunt, Shelby D.

Language: English Publisher: Armonk M E Sharpe 2002Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 S5.

A Framework for marketing management

by Kotler, Philip.

Edition: 2nd ed.Language: EN Publisher: Delhi Pearson education 2003Availability: Items available for loan: Library, University of Moratuwa (3). Location(s): Lending Collection Call number: 658.8 K6.

A Framework for marketing management

by Kotler, Philip.

Language: Publisher: Delhi Pearson 2001Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 K6.

Fundamentals of marketing research

by Smith, Scott M | Albaum, Gerald S.

Language: EN Publisher: Thousand Oaks Sage 2005Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8.012.12 S6.

Fundamentals of selling : customers for life

by Futrell, Charles M.

Edition: 7th ed.Language: English Publisher: Boston McGraw-Hill/Irwin 2002Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 F8.

The Gamification revolution : how leaders leverage game mechanics to crush the competition

by Zichermann, Gabe | Linder, Joselin.

Language: English Publisher: New York McGraw-Hill Education 2013Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.84 Z5.

Global marketing

by Gillespie, Kate | Hennessey, H. David.

Edition: 3rd ed.Language: English Publisher: Delhi Cengage Learning 2011Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8:339.5 G5.

Global marketing management

by Keegan, Warren J | Bhargava, Naval K.

Edition: 7th ed.Language: English Publisher: New Delhi Pearson 2011Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 K4.

Go logo! : a handbook to the art of global branding : 12 keys to creating successful global brands

by Cato, Mac.

Language: English Publisher: Massachusetts Rockport Publishers 2010Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 7.05:659.126 C3 (1). : Location(s): Permanent Reference Collection Call number: 7.05:659.126 C3.

Guerrilla marketing goes green : winning strategies to improve your profits and your planet

by Levinson, Jay Conrad | Horowitz, Shel.

Language: English Publisher: Hoboken John Wiley 2010Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 L4.

Guide to producing a fashion show

by Everett , Judith C. | Swanson, Kristen K | Blanco F., Jose.

Edition: 4th ed.Language: English Publisher: New York Fairchild Books 2019Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 687.01:391 E9 (1). : Location(s): Permanent Reference Collection Call number: 687.01:391 E9.

H2O : water package design

by Comunicacio, Axioma [ed.] | Navarro, Silvia Guiu [trans.] | Volesky, Shawn [trans.].

Language: English Publisher: Barcelona Index Books 2010Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 7.05:658.827 H8 (1). : Location(s): Permanent Reference Collection Call number: 7.05:658.827 H8.

Harvard business review on customer relationship management

Language: EN Publisher: Boston Harvard Business School 1998Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.89:005.344 H3.

Harvard business review on marketing

Language: EN Publisher: Boston Harvard Business School 1999Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 H3.

Harvard business review on strategic sales management

Language: EN Publisher: Boston Harvard Business School 2007Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.811 H3.

How to sell builders' services.

by Dove John E.

Language: EN Publisher: 1972Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 69 D6.

How to sell to an idiot : 12 steps to selling anything to anyone

by Hoover, John | Sparkman, Bill.

Language: Publisher: Hoboken John Wiley 2006Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8:005.32 H6.

How to write a marketing plan

by Westwood, John.

Edition: 3rd ed.Language: English Publisher: New Delhi Kogan Page India 2006Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 W4.

Innovation, product development and commercialization : case studies and key practices for market leadership

by Rafinejad, Dariush.

Edition: India ed.Language: English Publisher: New Delhi Cengage Learning 2006Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.5 R3.

Innovation, product development and commercialization : case studies and key practices for market leadership

by Rafinejad, Dariush.

Language: EN Publisher: New Delhi Cengage Learning 2006Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.5 R3.


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