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Advertising and promotion : an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 5th ed.Language: EN Publisher: Boston McGraw-Hill/Irwin 2001Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.1 B4.

Management of a sales force

by Stanton, William J | Spiro, Rosann.

Language: EN Publisher: Boston Irwin/McGraw-Hill 1999Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 S8.

Marketing management : strategies and programs

by Guiltinan, Joseph | Paul, Gordon W.

Language: EN Publisher: New York McGraw-Hill 1982Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 G8.

Positioning : the battle for your mind

by Ries, Al | Trout, Jack.

Language: English Publisher: New York McGraw-Hill 2001Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.1:005.32 R5.


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