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Advertising, promotion, and other aspects of integrated marketing communications

by Shimp, Terence A | Andrews, J. Craig.

Edition: 9th ed.Language: English Publisher: [Singapore] South-Western Cengage Learning 2013Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.1 S5.

Marketing communication : principles and practice

by Varey, Richard J.

Language: EN Publisher: London Routledge 2002Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.1 V3.


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