000 00517nam a2200205 4500
008 160412t2001 xxu||||| |||| 00| 0 eng d
020 _a0071373586
041 _aeng
080 _a659.1:005.32
_bR5
942 _cBK
_01
100 _aRies, Al
700 _aTrout, Jack
245 _aPositioning :
_bthe battle for your mind
260 _aNew York
_bMcGraw-Hill
_c2001
300 _ax, 213p. : ill.
500 _aIndex included
650 _aADVERTISING
650 _aMARKETING
650 _aSALES MANAGEMENT
999 _c169783
_d169783