| 000 | 004830000a22001810004500 | ||
|---|---|---|---|
| 245 | _aMarketing strategy : the challenge of the external environment | ||
| 100 | _aMercer, David | ||
| 260 |
_aLondon _bSage Publications _c1998 |
||
| 300 | _aviii, 325p. : ill. | ||
| 500 | _aIndex included | ||
| 020 | _a0761958762 | ||
| 080 |
_a658.8.011.1 _bM4 |
||
| 650 | _aMARKETING | ||
| 650 | _aMARKET SURVEYS | ||
| 650 | _aMARKETING-Strategic planning | ||
| 041 | _aEN | ||
| 942 | _cBK | ||
| 999 |
_c28425 _d28425 |
||