Library, University of Moratuwa, Sri Lanka catalog

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Treacy, Michael Wiersema, Fred

The Discipline of market leaders : choose your customers, narrow your focus, dominate your market - New York Basic Books 1995 - xiv, 210p.

Index included

ISBN: 9780201407198

Subjects--Topical Terms:
MARKETING
MARKET SEGMENTATION
CUSTOMER RELATIONS
COMPETITION

Universal Decimal Class. No.: 658.8 / T7

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