The Discipline of market leaders : choose your customers, narrow your focus, dominate your market (Record no. 145362)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 006090000a22002170004500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150911t1995 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9780201407198 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | T7 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Treacy, Michael |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Wiersema, Fred |
| 245 ## - TITLE STATEMENT | |
| Title | The Discipline of market leaders : choose your customers, narrow your focus, dominate your market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New York |
| Name of Publisher | Basic Books |
| Date of Copyright | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 210p. |
| 500 ## - GENERAL NOTE | |
| General Note | Index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKET SEGMENTATION |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | CUSTOMER RELATIONS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | COMPETITION |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 01/11/2012 | 1909.22 | 03-40-02 | 658.8 T7 | 104104 | 20/05/2015 | 2121.35 | 20/05/2015 | Book |