Library, University of Moratuwa, Sri Lanka catalog

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Ries, Al

Positioning : the battle for your mind - New York McGraw-Hill 2001 - x, 213p. : ill.

Index included

ISBN: 0071373586

Subjects--Topical Terms:
ADVERTISING
MARKETING
SALES MANAGEMENT

Universal Decimal Class. No.: 659.1:005.32 / R5

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