Positioning : (Record no. 169783)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00517nam a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160412t2001 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 0071373586 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 659.1:005.32 |
| Call Number | R5 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Ries, Al |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Trout, Jack |
| 245 ## - TITLE STATEMENT | |
| Title | Positioning : |
| Remainder of title | the battle for your mind |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New York |
| Name of Publisher | McGraw-Hill |
| Date of Copyright | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 213p. : ill. |
| 500 ## - GENERAL NOTE | |
| General Note | Index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | SALES MANAGEMENT |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving Number | Actual Value (Donation) | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Donation number | Price effective from | Koha item type | Actual Currency (Donation) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 18/12/2015 | Donations | 1486.25 | 03-40-02 | 10.25 | 1 | 659.1:005.32 R5 | 109608 | 05/05/2016 | 29/04/2016 | LB/DON/152/'15 | 18/12/2015 | Book | USD ($) |