Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications - 9th ed. - [Singapore] South-Western Cengage Learning 2013 - xxii, 729p. : col. ill., col. photos.
Glossary & Index included
9781133191421
COMMUNICATION IN MARKETING
Sales promotion
Direct marketing
Advertising
659.1 / S5
Advertising, promotion, and other aspects of integrated marketing communications - 9th ed. - [Singapore] South-Western Cengage Learning 2013 - xxii, 729p. : col. ill., col. photos.
Glossary & Index included
9781133191421
COMMUNICATION IN MARKETING
Sales promotion
Direct marketing
Advertising
659.1 / S5