Advertising, promotion, and other aspects of integrated marketing communications (Record no. 171825)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00696 a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170104t2013 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9781133191421 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 659.1 |
| Call Number | S5 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Shimp, Terence A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Andrews, J. Craig |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, promotion, and other aspects of integrated marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | [Singapore] |
| Name of Publisher | South-Western Cengage Learning |
| Date of Copyright | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 729p. : col. ill., col. photos. |
| 500 ## - GENERAL NOTE | |
| General Note | Glossary & Index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | COMMUNICATION IN MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Direct marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Shelving Number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 08/11/2016 | 14200.00 | 03-40-02 | 1 | 1 | 659.1 S5 | 110966 | 17/02/2017 | 02/02/2017 | 17750.00 | 04/11/2016 | Book |