Marketing management : (Record no. 173216)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00542nam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170602t1988 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 0135562678 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | K6 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | analysis, planning , implementation, and control |
| 250 ## - EDITION STATEMENT | |
| Edition | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New Jersey |
| Name of Publisher | Prentice-Hall |
| Date of Copyright | 1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 776p. : ill. (some col.), 8 leaf of plates |
| 500 ## - GENERAL NOTE | |
| General Note | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING-MANGEMENT |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving Number | Actual Value (Donation) | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Donation number | Price effective from | Koha item type | Actual Currency (Donation) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 22/05/2017 | Donations | 10268.93 | 03-40-02 | 66.50 | 2 | 1 | 658.8 K6 | 111499 | 30/09/2017 | 02/09/2017 | LB/DON/21/2017 | 22/05/2017 | Book | USD ($) |