Brand positioning : strategies for competitive advantage
Language: Publisher: New Delhi Tata McGraw-Hill 2005Edition: 2nd edDescription: xiv, 297p., [12] leaves of plates : ill., photos (some col.)ISBN: 0070581592Subject(s): BRANDING | BRAND NAME PRODUCTS | ADVERTISINGItem type | Current location | Call number | Shelving info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book |
Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well. |
659.126 S4 (Browse shelf) | 03-40-02 | Available | 102130 |
Total holds: 0
Browsing Library, University of Moratuwa shelves, Shelving location: Lending Collection Close shelf browser
659.12 S8 Hey whipple, squeeze this : | 659.12 V4 How to make it as an advertising creative | 659.12(540) V8 Design : | 659.126 S4 Brand positioning : strategies for competitive advantage | 659.127.6 H3 Harvard business review on brand management | 659.127.8 L4 Branded entertainment : product placement & brand strategy in the entertainment business | 659.134.3 R8 Bus advertising |
index included
There are no comments on this title.