The Ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans
By: Hamper, Robert J.Publisher: New York McGraw-Hill Education 2014Description: xii, 304p. : ill.ISBN: 9780071809092.Subject(s): MARKETING | MARKETING-Research | STRATEGIC PLANNING | BUSINESS PLANNING
|Item type||Current location||Call number||Copy number||Status||Date due||Barcode||Item holds|
Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
|658.8:005.5 H3 (Browse shelf)||LB/DON/108/2016||Available||110400|