The Psychology of advertising
Language: English Publisher: Abingdon Routledge 2016Edition: 2nd edDescription: ix, 438p. : illISBN: 9781848723061 Subject(s): ADVERTISING-Psychologocal aspects | Consumers-AttitudesItem type | Current location | Call number | Shelving info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book |
Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well. |
659.1:005.32 F4 (Browse shelf) | 03-40-02 | Available | 111718 |
Total holds: 0
Browsing Library, University of Moratuwa shelves, Shelving location: Lending Collection Close shelf browser
659.1 S5 Advertising, promotion, and other aspects of integrated marketing communications | 659.1 V3 Marketing communication : principles and practice | 659.1 W4 Advertising principles and practice | 659.1:005.32 F4 The Psychology of advertising | 659.1:005.32 R5 Positioning : | 659.1.013 G6 Reading ads socially | 659.12 S8 Hey whipple, squeeze this : |
Glossary Inculded
There are no comments on this title.