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Merchandising : theory, principles, and practice

by Kunz, Grace I.

Language: EN Publisher: New York Fairchild Books 1998Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.62 K8.

Neuromarketing : exploring the brain of the consumer

by Zurawicki, Leon.

Language: English Publisher: Heidelberg Springer 2010Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.89 Z8.

Nuts, Bolts and magnetrons : a practical guide for industrial marketers

by Millier, Paul | Palmer, Roger.

Language: EN Publisher: Chichester John Wiley 2000Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.85 M5.

The Observational research handbook : understanding how consumers live with your product

by Abrams, Bill.

Language: EN Publisher: Illinois NTC Business Books 2000Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): On Request Collection Call number: 658.8.012.12 A2.

Packaging : design successful packaging for specific customer groups

by Hampshire, Mark | Stephenson, Keith | Keltie, Ian [illus.].

Language: English Publisher: Kaki Bukit Techpark II Page One Publishing 2007Availability: Items available for loan: Library, University of Moratuwa (1). Items available for reference: Library, University of Moratuwa Not For LoanCall number: 7.05:658.827 H3 (1). Location(s): Lending Collection Call number: 7.05:658.827 H3.

Pay-per-click search engine marketing : an hour a day

by Szetela, David | Kerschbaum, J.

Language: English Publisher: Indianapolis Wiley Publishing 2010Availability: Items available for loan: Library, University of Moratuwa (3). Location(s): Lending Collection Call number: 658.8:004.738.5 S8.

Place branding : glocal, virtual and physical identities, constructed, imagined and experienced

by Govers, Robert | Go, Frank.

Language: English Publisher: Basingstoke Palgrave Macmillan 2009Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 711:338.48 G6.

Positioning : the battle for your mind

by Ries, Al | Trout, Jack.

Language: English Publisher: New York McGraw-Hill 2001Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.1:005.32 R5.

A Preface to marketing management

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed.Language: EN Publisher: Boston Irwin/McGraw-Hill 2000Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 P4.

The Principles and practice of marketing

by Frain, John.

Language: EN Publisher: Allahabad Wheeler 1992Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 F7.

Principles of marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 9th ed.Publisher: Upper Saddle River Prentice Hall 2001Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 K6.

Principles of marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 11th ed.Language: English Publisher: New Delhi Prentice-Hall of India 2005Availability: Items available for loan: Library, University of Moratuwa (5). Location(s): Lending Collection Call number: 658.8 K6.

Principles of marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 12th ed.Language: English Publisher: Upper saddle River Pearson 2008Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 K6.

Principles of marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 14th ed.Language: English Publisher: Upper Saddle River Pearson 2012Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 K6.

Principles of marketing

by Brassington, Frances | Pettitt, Stephen.

Edition: 4th ed.Language: English Publisher: Harlow Pearson Education 2006Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 B7.

Principles of marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 16th ed.Language: English Publisher: Harlow Pearson Education 2016Availability: No items available : Checked out (1).

Principles of marketing : a south Asian perspective

by Kotler, Philip | Armstrong, Gary | Agnihotri, Prafulla Y | Haque, Ehsan Ul.

Edition: 13th ed. Language: English Publisher: New Delhi Pearson Prentice Hall 2010Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 P7.

Principles of marketing

by Kotler, Philip | Armstrong, Gary | Agnihotri, Prafulla Y.

Edition: 17th ed.Language: English Publisher: Noida Pearson India Education Services 2018Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 K6.

Print and production finishes for packaging

by Denison, Edward.

Language: English Publisher: Mies RotoVision 2008Availability: Items available for loan: Library, University of Moratuwa (1). Items available for reference: Library, University of Moratuwa Not For LoanCall number: 7.05:658.827 D4 (1). Location(s): Lending Collection Call number: 7.05:658.827 D4.

Profiling the Sri Lankan consumer : multiple portraits and manifest patterns

by Liyanage, Uditha.

Edition: 2nd ed.Language: EN Publisher: Colombo Postgraduate Institute of Management 2005Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.89(548.7) L5.


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