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Entrepreneurial marketing (EM) towards customer perceived value : a case of traceability in Sri Lanka cinnamon

by Bandara, R.A.M.S.S | Prof. Dinesh Samarasinghe [supervisor].

Language: English Publisher: [2020]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2020 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.11(043) (1). : Location(s): Thesis Collection Call number: 658.11(043).

Entrepreneurship

by Hisrich, Robert D | Peters, Michael P | Shepherd, Dean A.

Edition: 6th ed.Language: English Publisher: New Delhi Tata Mcgraw Hill 2005Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.5 H5.

Export marketing

Language: EN Publisher: Tokyo Japan Productivity Center 1991Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 E9.

HARTI : Potentials of farmer interactive action to remedy vegetable marketing problems : relevant to selected locations

by Wickramasinghe, W.A.R.

Language: English Publisher: Colombo Hector Kobbekaduwa Agrarian Research and Training Institute 2019Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 635.1/.8 W5 (1). : Location(s): Sri Lanka Collection Call number: 635.1/.8 W5.

How Sri Lankan firms market their products or services through internet? : analysis of Sri Lankan E-marketing participation

by Clifford, G.B | Dr. Ajith Pasqual [supervisor].

Language: English Publisher: [2005]Dissertation note: Department of Civil Engineering Faculty of Engineering University of Moratuwa 2005 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 351(043) (1). : Location(s): Thesis Collection Call number: 351(043) .

Impact of marketing strategies on purchase intention of colour fiber cement roofing sheets in Sri Lanka

by Karunanayaka, R.C.A.D | Dr. K.P. Lalith Chandralal [supervisor] | Mr. K.M.S. Senevirathna [supervisor].

Language: English Publisher: [2020]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2020 Online access: Click here to access online Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Thesis Collection Call number: 62:65(043).

Integrating digital marketing strategies in to Sri Lankan small & medium enterprises (SME's) : with a special reference to tourism industry

by Piyadasa, H.H.A.U | Dr. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2017]Dissertation note: University of Moratuwa 2017 Department of Management of Technology Faculty of Engineering Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

International marketing

by Cateora, Philip | Graham, John L.

Edition: 12th ed.Publisher: New Delhi Tata McGraw-Hill 2005Availability: Items available for loan: Library, University of Moratuwa (2). Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.8 C3 (1). Location(s): Lending Collection Call number: 658.8 C3.

International marketing

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 15th ed.Language: English Publisher: New Delhi McGraw Hill Education (India) Pvt. ltd. 2014Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 C3.

International marketing

by Cateora, Philip R | Graham, John L | Salwan, Prashant.

Edition: 13th ed.Language: English Publisher: New Delhi International marketing 2008Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 C3.

Marketing

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 12th ed.Language: EN Publisher: Boston McGraw-Hill/Irwin 2001Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 E8.

Marketing management

by The ICFAI center for management research.

Language: English Publisher: Hyderabad ICFAI Center for Management Research 2005Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 I6.

Public relations : the profession and the practice

by Lattimore, Dan ... [et al.].

Publisher: New York McGraw-Hill 2004Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.4 P8.

Rational business thinking

by Perera, Nilantha.

Language: English Publisher: Colombo 10 Fast Publishing (pvt.)Ltd. 2019Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658 P4.

Ssweetco : business model and activity file for business in action

by Bittel, Lester R | Burke, Ronald S | Bilbrey, Charles P.

Edition: 3rd ed.Language: EN Publisher: New York McGraw-Hill 1988Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): On Request Collection Call number: 658.5 B5.

The Ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans

by Hamper, Robert J.

Language: English Publisher: New York McGraw-Hill Education 2014Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8:005.5 H3.

Words that sell : more than 6,000 entries to help you promote your products, services, and ideas

by Bayan, Richard.

Edition: rev. ed.Language: English Publisher: New York McGraw-Hill 2006Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.822 B3.


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