Positioning : the battle for your mind
Language: English Publisher: New York McGraw-Hill 2001Description: x, 213p. : illISBN: 0071373586Subject(s): ADVERTISING | MARKETING | SALES MANAGEMENTItem type | Current location | Call number | Shelving info | Copy number | Status | Date due | Barcode | Item holds |
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Book |
Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well. |
659.1:005.32 R5 (Browse shelf) | 03-40-02 | LB/DON/152/'15 | Available | 109608 |
Total holds: 0
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659.1 V3 Marketing communication : principles and practice | 659.1 W4 Advertising principles and practice | 659.1:005.32 F4 The Psychology of advertising | 659.1:005.32 R5 Positioning : | 659.1.013 G6 Reading ads socially | 659.12 S8 Hey whipple, squeeze this : | 659.12 V4 How to make it as an advertising creative |
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